By Mike Baird
You already know that being a successful real estate investor today means having a solid online presence. You know that you need to be active on social media, and you know that you definitely need a website that reflects you and your business effectively. With so many content management systems and services out there (from WordPress to Wix and everything in between), you might think, “Hey, I can do that on my own.” But you might want to think again.
Don’t Do It Yourself
The thing is, if you want a really professional-looking, highly functional site that works on mobile tech as well as it does on a laptop or desktop, you’re going to want to hire a professional. Yes, with a ton of point-and-click and drag-and-drop options available to you, you can create a pretty decent website on your own, but why should you waste your time and money on just decent? That’s right, even if you DIY your website, you’re still going to have to pay for premium themes and features, and hosting isn’t free, either.
Unless you’re going to go with the most basic version of a website without your own domain name (and I really shouldn’t have to tell you how unprofessional that looks), you’re going to be paying something each month to maintain a web presence. Plus, think about the amount of time you’ll need to dedicate to figuring out how to make a really great website. That’s time you could be spending on filling your lead funnel, negotiating with motivated sellers, working with your contractors and everything else that goes into actually making a profit with your house flipping business.
So now that we’ve covered why you should hire a pro to design your website, let’s talk about how to get the right person for the job.
Get References or Go Online
First you need to figure out where to find someone with the talent and skills you need. Ask other real estate investors and/or friends who have professional sites who they worked with for their websites and if they’d recommend them. Then, if you’re not happy with the referrals you get, go online to a freelance marketplace like Upwork or Freelancer and post your job. Then you can choose between the designers and developers who bid on your job.
Be Very Clear About What You Want
When you write your job description, be as clear and detailed as you can. Detail how many pages you’ll need, what kind of content you want and your deadline for completion. You might also want to include examples of sites you like and sites you don’t, but this can probably wait until you’ve chosen your web designer and started talking about the finer points of the project.
Don’t Just Go with the Lowest Bidder
When you start getting bids on your job, don’t just choose the person who says they’ll do it for less than anyone else. Look at their track record on the site you’re posting your job to, and check out their portfolio. The ideal choice will be someone who’s shown that they can design the kind of website you want at a price that won’t break your bank.
Then, when you hire your web designer, be sure to give them even more details about exactly what you want. That doesn’t mean that you have to tell them where to put your contact information or how many times to repeat your business name. It means telling them things like, “I want it to be responsive so that people can easily navigate my site when they’re on the go,” and, “I really like the layout of this other real estate investor’s site, but I want mine to have a more personal feel. How can we make that happen?”
The more you talk with your web designer before they get started, the more your website will reflect the image you want to show the world as a real estate investor.