Increase Your Property’s Curb Appeal


By Greg Herlean

Property investors know that curb appeal is one of the biggest factors that gets potential buyers in the door during an open house. That’s why so many people in the real estate business spend so much time beautifying and staging a home from its exterior. If you aren’t sure what to do about your investment property’s outdoor design, or if your budget is starting to run thin, the good news is that there are a few simple and cost-effective tasks that can help increase your profit potential. Our team at Property Bank has found that these are the essential guidelines to increasing a property’s curb appeal.

Apply Fresh Paint

Before investing in anything, start looking at the home’s exterior first. One easy task that you may even be able to tackle yourself is to apply a fresh coat of exterior paint. The cost of a few cans of paint and supplies is a small investment that can pay off significantly. For older homes, you can update the home’s outside look with a fresh, modern hue. A newer home can get a bright, new look that quickly helps it stand out.

Upgrade the Landscaping

Another cost-effective strategy I use when increasing the curb appeal of properties is to upgrade the landscaping. With distressed properties, it’s common to have a layer of wild overgrowth that covers up some of the best features of the home. Once you remove this excess foliage, you can easily make a property look more beautiful. After removing the unwanted growth, though, it’s important to then consider adding more effective landscaping. Some properties may need an entire new lawn of sod, or you may just need a few shrubs or plants to add a variety of focal points all around the exterior.

Add Color

Color is another way you can bring in potential buyers. In the spring, inexpensive pops of color with bright flowers in window boxes or along the front of the house can make a home much more inviting. During the colder months of the year, you can focus on simple accessories, such as mailboxes, welcome mats or flags to give a little more brightness to the home.

Use a Pressure Washer

In this line of work, it’s essential to own a pressure washer. The hypnotic satisfaction we get from removing months, or even years, of dirt and grime off of exterior spaces is not only fun, but it also helps make your investment shine like it’s brand new again. You can uncover your home’s hidden potential with a quick rinse from a pressure washer.

Fix Sidewalks

The last thing to evaluate outside of the home includes its sidewalk space. If there are cracks, uneven spots or weeds growing all around it, it’s time to replace that path. An ugly walkway can make it harder for you to get buyers inside of your investment property.

Getting your home ready for sale often includes a good deal of attention on the outside packaging. Make your investment property draw people inside by sprucing up its exterior, and enjoy the satisfaction of a large influx of potential buyers at your next open house.


About the author

Greg has spent the last 10 years focused on the growth opportunities and wealth accumulation through Real Estate vehicles. He has provided management direction, capital restructuring, investment research analysis, business projection analysis, and capital acquisition services which governed and impacted over $700 million in Real Estate transactions. Greg is also a much sought-after platform speaker on the topics of capital development, investment growth through use of self-directed IRA vehicles, and estate planning.

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