By Mike Baird
If you’ve decided to get started flipping houses, you probably already know that you need to have a website for your real estate business. After all, when was the last time you took a business seriously after finding out that it didn’t have a website or any social media presence? Being present and accounted for online is the first step in creating and growing a successful business of any kind, and it’s a great way to build your brand as you fix and flip houses.
That said, you can’t just slap anything up online and call it a website. I’ve seen more terrible real estate websites than I want to think about. Most of them are terrible in the same ways, and they all could be great with just a little bit more work and focus. So, how can you make a great real estate business website? Simple – just don’t make these mistakes.
It’s Not Aimed at Your Target Audience
This is one of the most common mistakes I see out there, and it usually stems from a sense of urgency. You feel pressured to get started flipping houses as quickly as possible, and that means you need to have a live website that your motivated sellers, buyers, and fellow real estate professionals can visit.
So instead of taking the time to focus your site and target your specific audience, you throw something online as fast as you can with the intention of fixing it later (if at all). Don’t do this. If you’re new to the real estate business, you don’t have a reputation as a great investor yet. You want people to take you seriously, but they won’t if their only exposure to you is a haphazard website that isn’t aimed at the right market.
It Spins, Flashes, Twirls, and Is Hard to Read
Don’t get caught up in all of the features, functions, buttons, noises, videos, and gifs you can include on your site. You want your website to be functional and professional; in most cases, less is more.
If you’re thinking of including an image, video, or other cool feature, first ask yourself, “What purpose does this serve?” Then ask, “Is my audience going to appreciate it?” For example, audio should be used incredibly sparingly and should always have an off switch. If it can’t be turned off, you can bet a lot of your viewers are going to bounce away from your site in a hurry.
It Has “Mystery Meat” Navigation
If you use symbols or pictures for your navigation, make sure that they’re incredibly clear. Better yet, don’t use them. Use legible text for your links and provide a site map at the bottom of the page to allow your viewers to easily navigate wherever they need to go on your site.
The easier you make it to use your website, the more people will frequent it and the lower your bounce rate will be. If you’re not sure how to do this on your own, call a professional. Hiring a qualified web designer is going to cost you a lot less in the long run than trying to get started flipping houses with an unusable website. Your reputation and your real estate business depend on how you represent yourself online as much as they depend on how well you fix and flip houses.