By Mike Baird
Learning the ropes of flipping houses means learning to wear a lot of different hats. To be a successful house flipper, you have to be an entrepreneur, a networking specialist, a sales person, and a marketing and advertising pro. Of course, at the same time, you’ll be building your team and getting a lot of support along the way from your mentor(s), real estate agent, and project manager.
That said, you’re probably not going to have the disposable capital available to spend on a marketing expert, so you’ll be doing your own real estate marketing for a while. This can be a little bit intimidating, and it can be tempting to just throw some advertisements up on the side of the road and be done with it. Fortunately, even without professional assistance, you can do a good job with a little bit of effort in the marketing department…especially if you avoid these common mistakes.
Your Website Isn’t Responsive
First of all, don’t try to create a website from scratch, even if you have a little bit of experience with HTML. This is a good way to reinvent the wheel and to do it poorly. There are a lot of content management and website building services out there that you can use for free or at very low cost. Just make sure that the one you use has responsive web design.
Why is it so important for your website to be responsive? Your potential buyers are going to be looking at listings on their phones and tablets. If they see one of your signs in front of a flip house or out on the road, they’re going to look you up on their mobile devices.
With a responsive site, you’ll give them a user-friendly experience that will let them easily see your listings and what you have to offer. When faced with a nonresponsive site, they’re likely to click away in frustration when they can’t find what they’re looking for because your site isn’t optimized for mobile use.
Next, if you don’t have experience taking really great real estate photos, then hire a professional to do it for you. You want the pictures of your properties to look bright, big, and spacious, and you won’t get the desired effect by walking in and snapping a few shots on your phone.
Ignoring Social Media
You probably already know that you need to have a presence on social media. At the very least, your house flipping business should have pages and profiles on Facebook, Twitter, and Instagram. However, if you don’t keep up with these, they won’t do you any good. Post pictures of your projects. Tweet about market trends. Share interesting articles that are relevant to your industry and the people who follow you.
Create consistent, quality content on social media, and you’ll see a lot more interest from buyers when your properties go on the market. You’ll also see a lot more interest from wholesalers and motivated sellers.
No Real Estate Marketing Plan
Finally, a lot of new flippers take stabs at real estate marketing by trying this or that for a little while and then moving on to the next marketing trend or tip. Instead, create a solid marketing plan that involves real-world and online advertising and marketing strategies. Then pay attention to your analytics tools and keep track of where your leads are coming from and the efforts that are working the best for flipping houses faster and more reliably. Keep doing what works and tweak what doesn’t, but do it all with a focused plan and you’ll be on the right track.