I like to think of staging as the finishing touch on a job well done with my house flips. When I buy my houses, they’re almost always wrecked. There’ll be rotted floorboards, destroyed bathrooms, and even graffiti inside and out. Then, thanks to Greg’s financial wizardry and my home renovation experience, with a few days or weeks of hard work, we end up with a beautifully rehabbed house that almost anyone would love living in. Staging just gives it that extra bit of class to show buyers what they could be getting if they buy the house.
I’m a pretty big fan of using professional stagers, especially since I don’t want to strip my own house of furniture and décor every time I need to sell a flip house. That said, while I love what professional house stagers can do and trust their expertise, I’ve learned some great tricks along the way. I always talk to my stagers about implementing some of these tips for every house I flip.
Stick to Neutral Colors
You never know who’s going to walk through the front door of your flip house. That’s why I always get my stagers to stick to neutral colors that appeal to a wide variety of people and aren’t overly associated with men or women. Whether I’m selling to a single businesswoman, a couple, or a family, I want them all to be able to imagine their own stuff in the space. That’s why neutral works really well.
Splurge on Lighting
Don’t rely on the lights you’ve installed in the house to brighten up the mood. Have your stagers bring in some lamps and place them around each room in natural ways that work with the décor. Dark rooms look small and uninviting. Rooms with a lot of light look larger, more open, and more welcoming.
Make Sure Nothing Interrupts the Flow of the Tour
Before your stagers leave, or at least before your open house, take a walk through the house as if you were a potential buyer touring the property. Are there any obstructions? Does a piece of furniture stick out too much into a passageway? Does a decorative piece overwhelm a particular space, attracting so much attention to itself that it’ll detract from the room? Make sure that you move any furniture that’s in the way and remove any pieces that don’t work.
Empty Rooms Don’t Sell Houses
You might be wondering why it’s so important to stage a flip house. After all, you want the space to appear as big as possible, right? I’ve talked to a few new house flippers who have this idea that putting furniture in a space will make it look smaller, but that really isn’t the case. Staging, and especially placing furniture, gives buyers a feel for the actual size of a room, and empty rooms don’t look big and expansive—they look cavernous and sad. So, while less is more, none is really not a good idea.
With these three tips, you can start to design the best staging for any flip house when you’re ready to sell. You may not be able to have it staged for every potential buyer after your open house, but if you stage it right, you’ll probably get offers on it that same day. So pay attention to the details, make sure that everything is simple but bright and that nothing obstructs the flow of the property, and you’ll have a great setting for your next open house.