By Mike Baird
The largest social network in the world isn’t just for keeping up with friends anymore. Social media marketing is king, and Facebook is now one of the most effective marketing tools out there for real estate investors. Setting up an account and a page for your business is free, and advertising is both targeted and cost effective. However, Facebook also comes with a few potential pitfalls that you should be aware of for your house flipping business.
As a real estate investor and entrepreneur, you’re working in a reputation-driven industry. Thus, both your personal and business pages need to reflect you as a house flipping expert and someone who’s trustworthy and respectable. Here are just a few of the ways that your Facebook pages can positively or negatively affect your house flipping career.
What Your Personal Page Says About You as an Investor
First of all, you can limit the public’s access to your personal Facebook page, but you should still be aware of what you post and who can see it. For example, by default, Facebook makes your profile and cover pictures public so that anyone can see them. You can change this setting, but you might want to just stick to professional, quality pictures that are in keeping with your business.
You may also want to consider making some content public on your personal page. This will make you look more open and trustworthy to people searching for you and your business page. Essentially, you don’t have to be friends with all of your potential buyers, sellers, investors, and business partners, but you should make it clear that you’re not hiding anything and that you are an open book.
If you do share emotional, personal, sensitive, or NSFW (not safe for work) material, be sure that you have your filters set so that only the intended audience can see it. Even so, it’s usually better to just refrain from sharing these types of things, even on your personal page. You never know who might take a screen shot and then share what you posted without asking you. That kind of thing can gain you a lot of unwanted attention really fast.
What Your Business Page Says About You as an Investor
Your personal page isn’t the only place where you can help or hinder your house flipping career on Facebook. Having a page for your flipping business is great, but if you don’t do anything with that page, you’ll look like you’re not very invested in being a real estate investor. At the same time, your followers won’t appreciate a constant barrage of advertisements, either.
You want to post frequently but not excessively (once or twice a day is good), and you want to make sure that you post relevant information that your audience wants to read and watch. Include blog posts, progress pictures of rehabs, and interesting articles about the market in your area. The more you do this, the more you’ll set yourself up as a serious investor and a thought leader in your field.
Doing this will not only increase exposure for your house flipping business, but it will also increase people’s trust in you as a real estate investor. Like I said, this business is based on reputation and trust. You can use Facebook to build both if you use it right, but you can also ruin both if you’re not careful. So pay attention to how you use Facebook, both for your personal and business accounts.